As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals
Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.
Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.
DEI is increasingly coming under scrutiny from activists and politicians. But some minority-owned and -targeted media and advertising businesses are thriving despite the increasingly fraught atmosphere around DEI initiatives.
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce Copycats The Wild Man Drinking Company (which makes a novelty item called the Krak’in used for shotgunning beers) filed a patent-infringement lawsuit against Temu last week (H/t @Sean Frank, CEO of the wallet brand Ridge). Why’s that interesting? Temu frames itself as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]
LiveRamp will acquire Habu for $200 million, further consolidating the data clean room tech category.
Raptive and others aren’t convinced that the insights gleaned from Chrome’s current state, with some 30 million users sans cookies, will reflect the final state of targeted advertising on the web.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000 employees last week – but the hits keep coming. It’s also scrapping hundreds of jobs in its ad sales division, Business Insider reports. The headcount reduction is a byproduct of restructuring its ad sales team, […]