FTC consumer protection Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Fri, 18 Nov 2022 22:30:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png FTC consumer protection Archives | AdExchanger 32 32 Can CMOs Market Themselves?; Big Media Says Winter Is Coming https://www.adexchanger.com/ad-exchange-news/monday-21112022/ Mon, 21 Nov 2022 05:03:01 +0000 https://www.adexchanger.com/?p=278854 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall Street Journal reports. That isn’t new. (This is the industry that gave birth to Shingy and Gary Vaynerchuk.) But there’s been a marked uptick in CMOs using brand-building and content-writing services to try and climb […]

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