Anthony Wood

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Board Games The LG Ads board of directors has three new members. Or, more accurately, two previous board members – Alphonso co-founders Ashish Chordia and Lampros Kalampoukas, who were fired as part of an orchestrated corporate coup in late December 2022 – have […]

Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions.

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.

Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.

Considering Roku decided to start manufacturing smart TVs in the middle of a looming recession, its Q4 results probably could have been worse.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall Street Journal reports. That isn’t new. (This is the industry that gave birth to Shingy and Gary Vaynerchuk.) But there’s been a marked uptick in CMOs using brand-building and content-writing services to try and climb […]

Video streaming giant Roku’s revenue soared 73% YOY to $452 million in Q3. Roku’s Platform business – which includes advertising and content distribution revenue – saw its strongest quarter in the segment’s history, with revenue leaping 78% YOY to $319 million. Roku attributed the record Platform numbers to strong growth in advertising as brands embraced […]

Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $356 million in the quarter. […]

Roku’s platform business is growing like a weed. Platform revenues, which include ad sales, increased 78% year over year in 2019 to $740 million, the company said Thursday in its Q4 2019 earnings report. Platform revenue accounted for 63% of Roku’s total annual revenue, which grew 52% year over year to $1.1 billion. In Q4, […]

Roku is sitting in a nice position as the streaming wars kick off. The OTT platform reported on Wednesday net revenue growth of 50% year over year to $260.9 million in Q3. And it will benefit from the proliferation of both ad-supported and non-ad-supported services. More high-profile streaming services will drive more engagement on Roku, […]