Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began in 2020 has fizzled. Investor funds ran dry, which means most of the startups and businesses built on short-term platform creator funds and VC rounds are unlikely to find a happy exit. “It was the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall Street Journal reports. That isn’t new. (This is the industry that gave birth to Shingy and Gary Vaynerchuk.) But there’s been a marked uptick in CMOs using brand-building and content-writing services to try and climb […]
Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren’t ready to bail just yet. Snap missed the mark on both user and revenue growth as it continued to fend off relentless copycatting from Facebook and Instagram. But because the platform pulls in the highest engagement rates among millennials, it’s […]
The point of advertising is to provide value to consumers, but by its nature “advertising doesn’t do that,” said Gary Vaynerchuk, a serial entrepreneur and founder of VaynerMedia. Vaynerchuk’s observation, shared Wednesday at AdExchanger’s Industry Preview event, highlights the cognitive dissonance experienced by many ad tech practitioners, whose job security depends on metrics rather than […]
