Roku Wants To Turn Its Home Screen Into An Ad Hub
Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.
Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.
Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.
Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.