Roku Wants To Turn Its Home Screen Into An Ad Hub
Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.
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Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come during the all-important upcoming holiday season. That’s what happens when advertisers get nervous and hit the brakes.
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How Nielsen Is Shifting From Panel- To Person-Based TV Measurement
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear and streaming video inventory, following YouTube this summer. The tool is designed to help programmers deduplicate audiences across linear and streaming by comparing reach across screens, Kim Gilberti, SVP of product management at Nielsen, told AdExchanger.
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The Great Roku And Nielsen Alliance; Walmart Wields The Power Of The Purse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to Roku and Nielsen’s relationship as a “strategic accord.” Roku was the first streaming media platform to use Nielsen ratings and has delivered semi-annual doses of good PR to Nielsen during a dismal streak. And when […]