At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual (and first in-person) Tech and Data Showcase.
Disney+ added nearly 7 million subscribers last quarter, and, of those, about 2 million new sign-ups were for the streamer’s year-old ad-supported tier. Currently, Disney+ with ads has 5.2 million subscribers.
Disney may be growing overall revenue, but it’s losing streaming subscribers. Going forward, Disney has two main priorities to keep the company moving in the right direction: content bundling and programmatic growth.
