ad tech M&A Archives | AdExchanger

Netflix Is On A Content Licensing Tear; G/O Media Seeks To Sell Some Sites

AdExchanger — Thu, 25 Jan 2024 05:03:29 +0000

Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for parts.

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Infillion Is Gearing Up To Relaunch MediaMath Next Year

Alyssa Boyle — Thu, 14 Sep 2023 12:00:52 +0000

Infillion announced it has officially closed its acquisition of MediaMath and intends to relaunch the DSP early next year.

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ISpot Acquires TV Measurement Competitor 605

Alyssa Boyle — Wed, 13 Sep 2023 12:00:55 +0000

On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million.

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As Ad Tech Consolidates, Publishers Need To Tread Carefully

AdExchanger Guest Columnist — Fri, 01 Jul 2022 04:35:19 +0000

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jayson Dubin, CEO at Playwire. Remember ad exchanges? They used to be a regular feature of the ad tech landscape. Now? You can hardly find a stand-alone ad exchange. That’s because other ad tech […]

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DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public

Tony Rifilato — Mon, 30 Aug 2021 22:03:07 +0000

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in […]

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Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone

Tony Rifilato — Wed, 14 Jul 2021 04:30:13 +0000

Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. “CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy,” Wise said, speaking […]

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The Big Story: What’s The Forecast For The Trade Desk Stock?

Sarah Sluis — Thu, 13 May 2021 20:24:46 +0000

The sun hasn’t been shining on Wall Street this week as tech stocks dipped precipitously – The Trade Desk among them. Despite turning in decent earnings, TTD’s stock dove by more than 25%, making it one of the most affected of the ad tech bunch. It was a surprising development after more than a year […]

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Prepare for the Mother of All M&A Booms

AdExchanger Guest Columnist — Tue, 11 May 2021 04:30:12 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, CEO, LUMA Partners. CAVEAT: LUMA Partners is a leading M&A advisor to the ad tech sector. Hammer >>> Nail. The intersection of media, marketing and technology has always […]

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Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens

James Hercher — Mon, 13 Jul 2020 20:47:21 +0000

Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup 4C on Monday for $150 million. 4C raised $31 million in two rounds, most recently in 2016 at a valuation of between $50 million and $100 million. Mediaocean CEO Bill Wise told AdExchanger the two […]

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Assessing The COVID-19 Impact On The 2020 M&A Markets

AdExchanger — Tue, 17 Mar 2020 12:48:32 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay MacDonald, CEO and managing partner at Digital Capital Advisors. Everyone take a deep breath – and exhale. Entrepreneurs, investors and board members are now synthesizing the potential ramifications of […]

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