ISpot Acquires TV Measurement Competitor 605
On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million.
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OPINION: On TV & VideoTwo Former Cablevision Execs Hope To Take Local TV Targeting Tactics National
Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics […]