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DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public

BY Tony Rifilato// August 30th, 2021

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in […]
Tagged in:
- ad tech M&A
- ad verification
- brand safety
- doubleverify
- facebook
- google
- integral ad science
- itv
- M&A
- measurement
- Meetrics
- publica
Digital TV and Video

VivaKi’s Scheppach: 'ITV' Is Dead, But Set-Top Box Advertising's Alive And Well

BY AdExchanger// June 11th, 2012

The past few months haven’t brought a lot of positive headlines in the “advanced TV” space. The much hyped collaboration among the top cable companies to create a national interactive TV advertising sales platform broke apart when Canoe Ventures said it would concentrate solely on driving video-on-demand ads and TV Everywhere projects. Then, last week, […]
Tagged in:
- interactive tv
- itv