What Are They Building In There? A Look At Xaxis’ Tech Investments After Its ActionX Acquisition
For a holding company, WPP is an aggressive buyer of ad tech – most of which winds up within its GroupM unit Xaxis. Since Xaxis absorbed 24/7 Media in December 2013, the programmatic media company’s investments in tech, most of which are acquisitions, have been methodical. The most recent occurred Monday, when Xaxis revealed it […]