SnapChat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]

Snapchat’s user base is broader than it often gets credit for, says Patrick Harris, who joined Snap to lead partnerships in May after nearly 12 years in executive roles at Meta.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout.  This week, The Information reports Amazon has landed a similar partnership with Snapchat. Oh, and Amazon […]

Agentio will use its funding to grow its headcount and expand its platform – which is currently only compatible with YouTube – to other media channels, including Twitch, Discord and Snapchat.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of reports about new subscription-based, ad-free social media products. (Looking at you, Facebook.) It’s easy for these announcements to get caught up in trends like the pivot to subscriptions or revenue diversification.  But it is not […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including Meta, Twitter and Snap, want to diversify their one-pillar businesses. But diversifying an ad business is much harder than the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for Google’s federal antitrust trial is already yielding some painful admissions when it comes to reinforcing the industry’s suspicions about Google. Jerry Dischler, VP of Google’s ads business, testified Monday that Google tweaks its search ad […]