value exchange

How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” says Tony Katsur, CEO of the IAB Tech Lab.

People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering the consequences. Consider the case of Panera Bread and its loyalty program.

It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more than just what they consume.

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. Part of the problem is that the ad industry’s MO has been to “overcomplicate” matters, said Lauren Wetzel, chief operating officer at InfoSum, speaking at LUMA’s Digital Media Summit earlier this week.

Privacy tech is booming. As of December, there were 230 privacy and security companies listed on Crunchbase – up from 207 in April. Two such startups are Qonsent, a data privacy platform that raised its $5 million seed round on Wednesday and Optable, a clean room and data collaboration platform that released a differential privacy feature this week.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, founder of The Unwinder.  Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward.- Lao Tzu A […]