MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media.
Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday.
Ad tech companies are partnering up left and right to aggregate as much TV data as possible. But for media buyers, TV inventory also needs to be alike and accessible across channels – which is possible through an end-to-end platform, said Jessica La Rosa, VP of partnerships and data at Tremor International.
Like a handful of companies thrust into the CDP category, Simon Data predates the acronym’s hype. Simon Data co-founder and CEO Jason Davis saw the need for a data layer accessible to marketing while working at Etsy, which acquired his first startup Adtuitive, an automated ad tool for small businesses, in 2009. He wanted to […]
