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Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.

Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the editorial team recaps the Programmatic IO conference.

Digital out-of-home (DOOH) is growing, but it’s still the minority of the market, and programmatic is just a fraction. Learn what’s accelerating the industry’s transition to digital and programmatic and what’s holding it back.

Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie tech.

What are data privacy lawyers (and regulators) thinking most about these days? Allison Schiff reports from Washington, DC. Plus: the effects of ATT nearly two years later.

Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.

Agencies get paid to spend time creating and planning things. So what happens when generative AI tech creates and plans things for them?

Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC.

The SSP category is facing some rough times. They’re either going bankrupt (EMX), undergoing layoffs (TripleLift, Magnite) or shuttering (Yahoo). Should we blame SPO?

Balkanizing retail media. The need for data without betraying trust. Potential buyers of Criteo. During this live recording at AdExchanger’s Industry Preview, we give a rundown on ad tech’s most sizzling topics.