Although Apple held off on dropping any ad tech industry-shaking privacy news at its Worldwide Developers Conference last week, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have been asking for.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, VP of data strategy and head of Emodo Institute at Ericsson Emodo, a tech subsidiary of Ericsson. Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. With the spectrum of exciting 5G claims and promises, it’s easy to understand why early 5G users expect blazing […]
