ad-supported streaming

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy holidays to all who celebrate!

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.

More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg Smith, Aniview’s GM for North America.

By guest artist Lila Ash A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday.

Disney is determined that its streaming business will be profitable by the end of its 2024 fiscal year – and it’s got an aggressive plan to make that happen … despite Disney+ losing 2.4 million subscribers globally compared to the previous quarter.

Global advertising revenue grew 6.5% in 2022 and is projected to grow 5.9% in 2023, according to GroupM’s global year-end industry growth forecast. Meanwhile, Magna’s December global ad forecast predicts 4.8% growth in 2023 after 6.6% growth in 2022.

Meet your new CTV acronym: HVOD (hybrid video on demand). Why do we need it? The rise of AVOD doesn’t mean SVOD is going anywhere, says Sarah Lewis, global director of CTV at video platform ShowHeroes and a proponent of HVOD.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Everyone is getting into streaming. Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect with Hispanic audiences, announced plans to launch an ad-supported streaming service called Nuestra.tv.