Google's Privacy Sandbox: Is It A Game Of Chicken With The CMA?
The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse those platforms will look.
The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse those platforms will look.
U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has run experiments on its customers’ content for the past eight years to figure out what drives the best performance.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update July 12. The Topics API is “slightly less creepy than storing every last behavioral detail about someone centrally,” Luke Regan, UK managing partner at performance […]
Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the Privacy Sandbox.
The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way to measure their return on investment in awareness campaigns by tracking whether people are actually paying attention to their ads.
Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground (for now).
Despite their perilous position, some companies still aren’t preparing for the end of third-party cookies. But the lack of testing isn’t because they aren’t concerned.
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around.