Signal Loss Is Muddying TV Measurement – But Identity Data Can Help
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
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The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy laws instead of a single national standard. But, oh the irony, tech companies lobbying at the state level is actually helping create that dreaded patchwork, […]
Tagged in:- Amanda Richman
- Amazon DSP
- amazon shoppable ads
- Amazon sponsored ads
- Amazon third-party ads
- Big tech
- CCPA
- CPRA
- Google lawsuit
- google pay-per-click lawsuit
- Google Video Partners
- GVP
- Lucas Cridland
- MikMak ChannelAdvisor
- Morgan Roth
- NetChoice
- Piya Mehra
- ridge wallet
- state privacy laws
- VCDPA
- Virginia data privacy law