Data

Omar Tawakol is CEO of BlueKai, an online advertising data exchange. AdExchanger.com: Can you provide insight on recent momentum at BlueKai? Any observations due to the recent economic slump? OT: We are seeing some very positive growth trends at BlueKai. The numbers of data buyers and the average spend per buyer in the system is […]

BlueKai and eXelate hit the PR jackpot today with a feature article in the NY Times. Though the article written by Stephanie Clifford ends with a thud, it hits on a core reason exchanges exist and expand today. Clifford quotes BlueKai CEO, Omar Tawakol, saying, “People are realizing that it’s the data that drives the […]