AI ethics Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Mon, 29 Jan 2024 13:47:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AI ethics Archives | AdExchanger 32 32 5 Tips For Drafting An Ethical Generative AI Policy https://www.adexchanger.com/data-driven-thinking/5-tips-for-drafting-an-ethical-generative-ai-policy/ https://www.adexchanger.com/data-driven-thinking/5-tips-for-drafting-an-ethical-generative-ai-policy/#respond Tue, 30 Jan 2024 05:35:01 +0000 https://www.adexchanger.com/?p=394200 Generative AI has become an invaluable content creation tool for marketers. But, while it is fun to experiment with the tool and watch it generate seemingly intelligent outputs in seconds, it’s essential that the technology be deployed in a responsible manner. But how can we establish guardrails while supporting creative exploration? As banal as it […]

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]]> https://www.adexchanger.com/data-driven-thinking/5-tips-for-drafting-an-ethical-generative-ai-policy/feed/ 0 How Marketers Can Claim Their Spot At The AI Discussion Table https://www.adexchanger.com/marketers/how-marketers-can-claim-their-spot-at-the-ai-discussion-table/ Thu, 18 Jan 2024 05:35:40 +0000 https://www.adexchanger.com/?p=393448 As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping how it’s implemented from the vantage points of ethics, transparency and corporate strategy. It has long been my belief that, as marketing professionals, we should have a seat at the C-level table around issues like […]

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]]> Crafting A Conscience For Generative AI In Marketing https://www.adexchanger.com/ai/crafting-a-conscience-for-generative-ai-in-marketing/ Fri, 12 Jan 2024 05:30:13 +0000 https://www.adexchanger.com/?p=392817 When a generative AI tool spouts misinformation, breaks copyright law or perpetuates hateful stereotypes, it’s the people using the technology who take the fall. After all, a large language model (LLM) generating text or an image “doesn’t use a brain of its own” or understand the implications of what it’s generating, said Paul Pallath, VP […]

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]]> Big Tech’s Cost-Cutting Slashes AI Ethics, Trust And Safety; Will Netflix’s Anti-Password Sharing Work? https://www.adexchanger.com/ad-exchange-news/tuesday-30052023/ Tue, 30 May 2023 04:03:30 +0000 https://www.adexchanger.com/?p=375520 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions.  Layoffs have largely impacted trust and safety and AI ethics teams, CNBC reports. Meta announced plans to cut 21,000 jobs in 2023, a culling CEO Mark Zuckerberg described as the […]

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