AdExplainer Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Tue, 12 Dec 2023 15:27:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExplainer Archives | AdExchanger 32 32 AdExplainer: What Is Return-Path Data (RPD)? https://www.adexchanger.com/adexplainer/adexplainer-what-is-return-path-data-rpd/ Thu, 28 Sep 2023 05:00:20 +0000 https://www.adexchanger.com/?p=385789 Return-path data is viewing information processed by a TV device. But it's still convenient to distinguish data from set-top boxes versus automatic content recognition.

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]]> AdExplainer: TV Measurement vs. TV Currency https://www.adexchanger.com/adexplainer/adexplainer-tv-measurement-vs-tv-currency/ Wed, 26 Apr 2023 05:00:04 +0000 https://www.adexchanger.com/?p=370900 “Measurement” and “currency” are often conflated in TV land, but they’re not the same. They have different standards and use cases – and the difference matters.

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]]> AdExplainer: What You Need To Know About Device Fingerprinting https://www.adexchanger.com/adexplainer/adexplainer-what-you-need-to-know-about-device-fingeprinting/ Mon, 05 Dec 2022 13:15:17 +0000 https://www.adexchanger.com/?p=316847 For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term stuck. All of the major browsers and mobile operating system makers – mainly Google and Apple, with a little Mozilla and Microsoft in the mix […]

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]]> AdExplainer: Data-Driven Linear Vs. Addressable TV https://www.adexchanger.com/adexplainer/adexplainer-data-driven-linear-vs-addressable-tv/ Mon, 28 Nov 2022 06:00:31 +0000 https://www.adexchanger.com/?p=294856 Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier addressable cousin, it’s becoming an increasingly popular choice for linear advertisers attempting to make more informed media buys.

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]]> AdExplainer: What Is Server-Side Ad Insertion (SSAI)? https://www.adexchanger.com/adexplainer/adexplainer-what-is-server-side-ad-insertion-ssai/ Mon, 11 Jul 2022 14:45:58 +0000 https://www.adexchanger.com/?p=213538 One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. Most of the demand is coming from the explosive growth of CTV, but it can be used in any connected or over-the-top (OTT) video environments, including social.

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]]> AdExplainer: The Difference Between AVOD and FAST https://www.adexchanger.com/adexplainer/adexplainer-the-difference-between-avod-and-fast/ Mon, 16 May 2022 04:40:33 +0000 https://www.adexchanger.com/?p=201599 AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding the space, AVOD and FAST are the only two ways to watch ad-supported TV beyond the set-top box, and the core difference between them comes down to content distribution.

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]]> AdExplainer: The Evolution Of Retail Media https://www.adexchanger.com/adexplainer/adexplainer-the-evolution-of-retail-media/ Mon, 09 May 2022 04:40:26 +0000 https://www.adexchanger.com/?p=200079 Retail media is the hottest thing in online advertising and one of the most important categories for the future of programmatic growth. But it’s also not a well-understood category. For example, there are a number of different terms that get conflated under the retail media umbrella. Retail marketing, shopper marketing and trade marketing are synonymous, […]

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]]> AdExplainer: CTV Or OTT: What’s The Difference? https://www.adexchanger.com/adexplainer/adexplainer-ctv-or-ott-whats-the-difference/ Mon, 11 Apr 2022 05:00:31 +0000 https://www.adexchanger.com/?p=192967 Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.

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