Return-path data (RPD) is viewing information processed by a TV device. But it’s still convenient to distinguish data from set-top boxes versus automatic content recognition.
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and declared its disapproval of the joint industry committee’s new video currency standards, which favor big data over panels.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a break. First, Nielsen lost its MRC accreditation. Now the company is undergoing a massive reorg – and some industry folks are worried Nielsen might miss a very important deadline. Nielsen’s revamped measurement platform, Nielsen ONE, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while working at Nielsen, we began creating integrated data sets linking consumer and media behavior to help agencies plan better campaigns and media […]
