ai Archives | AdExchanger

Despite Clashes With Regulators, Meta Surges On Strong Q4

Anthony Vargas — Fri, 02 Feb 2024 14:38:27 +0000

Meta’s business was lambasted by lawmakers during a Senate hearing about online child safety on Wednesday. But if you thought scenes like CEO Mark Zuckerberg apologizing to families who say their loved ones were harmed by Meta’s platforms would ding the company’s stock price – guess again. Meta’s shares surged by nearly 15% after reporting […]

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The Big Story: The Stages Of Cookie Grief

Anthony Vargas — Thu, 01 Feb 2024 05:45:20 +0000

After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit.

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Selling The New Internet On The Internet; Here Come The Olds

AdExchanger — Wed, 31 Jan 2024 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Arc Of History The Browser Company is backed by tech elite like Instacart CEO Fidji Simo, Medium founder Ev Williams, Zoom founder and CEO Eric Yuan and LinkedIn co-founder Reid Hoffman. TBC makes a browser called Arc, and this week it launched […]

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Target One Audience, Measure Another: The Definition Of TV-Buying Insanity

AdExchanger Guest Columnist — Mon, 22 Jan 2024 05:35:56 +0000

Imagine this: It’s league night, and the top bowler wins a $1 million check. You bowl a great game, including a turkey! Based on your final score, you excitedly walk to the podium, already mentally spending your winnings. To your surprise, the judge says, “We’re actually judging this contest by the ball’s optimal position when […]

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To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google

Anthony Vargas — Wed, 10 Jan 2024 17:33:16 +0000

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time to devote to higher-order campaign-planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google. On Wednesday, GroupM announced […]

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With AI’s Help, Native Can Mean More Than Made For Advertising Links

AdExchanger Guest Columnist — Thu, 04 Jan 2024 05:45:49 +0000

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark corner of the native advertising universe: MFA articles placed in the so-called “chumboxes” that appear in the footers of premium news sites. At […]

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Can Podcast Advertising Find Second Gear?; No Escaping The Bundle

AdExchanger — Thu, 04 Jan 2024 05:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]

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Where Big Tech And L.L. Bean Coincide; All Fun And No Play

AdExchanger — Wed, 20 Dec 2023 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]

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As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling

AdExchanger Guest Columnist — Mon, 18 Dec 2023 05:35:15 +0000

It’s no secret that Google’s in hot water. Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […]

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Conscious AI Innovation: How To Protect Your Business And Your Customers

AdExchanger Guest Columnist — Mon, 11 Dec 2023 05:35:10 +0000

It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. (Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!). The exuberance for AI is not unfounded: Bank of America estimates AI will have $16 trillion of global economic impact […]

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