Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization controls to the platform. But tools like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns have been rushed onstage – and they’re not ready for […]
Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.
Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a thing now.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […]
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing. NBCU’s Peacock is using good-old-fashioned email blasts to reduce churn and increase viewership, Marketing Brew reports. Free and paid subscribers receive three to five emails […]
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud’s BigQuery to help marketers launch personalized campaigns in hours, not weeks.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next month (under the stock ticker CART, of course). Call it a thawing of the tech IPO market, which has been frozen for a year and […]
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing.
Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative.
