MNTN Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Mon, 06 Nov 2023 21:50:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png MNTN Archives | AdExchanger 32 32 Beyond the Buzzword: The Impact of AI on Advertising https://www.adexchanger.com/exclusivereport/beyond-the-buzzword-the-impact-of-ai-on-advertising/ Mon, 06 Nov 2023 21:50:48 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=388768 It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]

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]]> Why Today’s CTV Attribution Models Fall Short https://www.adexchanger.com/on-tv-and-video/why-todays-ctv-attribution-models-fall-short/ Mon, 09 Oct 2023 04:35:49 +0000 https://www.adexchanger.com/?p=386465 It needs to be said: Television is under-monetized. I can practically hear the sound of a record scratch. Yes, TV ad spending still commands nearly $90 billion a year from US marketers, according to Insider Intelligence. But it’s a distant second to the $263 billion in annual online ad expenditures online media attracts. Brand advertisers dominate […]

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]]> How Rumpl Uses CTV To Bring New Customers Into Its Fold https://www.adexchanger.com/marketers/how-rumpl-uses-ctv-to-bring-new-customers-into-its-fold/ Tue, 03 Oct 2023 14:00:13 +0000 https://www.adexchanger.com/?p=386369 How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.

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]]> Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz https://www.adexchanger.com/ad-exchange-news/wednesday-08062022/ Wed, 08 Jun 2022 04:03:54 +0000 https://www.adexchanger.com/?p=207991 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the […]

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]]> Ad Tech Vets Help Sharpen Ad Tech Regs; New Antitrust Bills Are Up In Congress https://www.adexchanger.com/ad-exchange-news/friday-21012022/ Fri, 21 Jan 2022 05:03:45 +0000 https://www.adexchanger.com/?p=184769 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Hand That Bites You Advertising insiders have become expert witnesses, so to speak, in antitrust battles with Big Tech.  There’s Tom Chavez, who co-founded and sold ad tech startups to Microsoft and Salesforce. He now operates a venture fund that invests in […]

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