Digiseg Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 21 Dec 2023 21:11:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Digiseg Archives | AdExchanger 32 32 What Scandi-Land Can Teach The US About Cookieless Targeting https://www.adexchanger.com/data-driven-thinking/what-scandi-land-can-teach-the-us-about-cookieless-targeting/ Wed, 20 Dec 2023 05:35:21 +0000 https://www.adexchanger.com/?p=391736 US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024.  But what does the death of the cookie actually mean for agencies and publishers?  Welcome to […]

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]]> Optimizing First-Party Data for Publishers & Advertisers https://www.adexchanger.com/exclusivereport/optimizing-first-party-data-for-publishers-advertisers/ Tue, 24 Oct 2023 14:33:14 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=387757 Publishers at the Helm – Addressability and Audience in the Era of Privacy In this report you will get insights into the state of monetization. The insights cover inventory challenges and goals, pricing & revenue benchmarks, data privacy and publisher ratings of various audience solutions.   Dive Deep into Publishing’s Addressability and First-party Data Challenges: […]

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]]> Why The Cookieless Future Will Look A Lot Like The Mass Media Past https://www.adexchanger.com/content-studio/why-the-cookieless-future-will-look-a-lot-like-the-mass-media-past/ Thu, 28 Apr 2022 15:00:58 +0000 https://www.adexchanger.com/?p=197257 By Søren H. Dinesen, CEO and founder of Digiseg If you are Gen X or (gasp!) a boomer, you remember a time when listening to the new hit song at home meant buying the whole album. Getting what you wanted required paying for a bunch of stuff you didn’t: the other ten songs on the […]

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