Publishers Archives | AdExchanger

Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO David Cohen

Sarah Sluis — Tue, 30 Jan 2024 18:25:46 +0000

The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping up everywhere, but a federal law has yet to move forward. “We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in […]

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The Big Story: Simmering Frustrations In Publisher Land

Sarah Sluis — Thu, 26 Oct 2023 14:30:21 +0000

The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.

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Optimizing First-Party Data for Publishers & Advertisers

AdExchanger — Tue, 24 Oct 2023 14:33:14 +0000

Publishers at the Helm – Addressability and Audience in the Era of Privacy In this report you will get insights into the state of monetization. The insights cover inventory challenges and goals, pricing & revenue benchmarks, data privacy and publisher ratings of various audience solutions. Dive Deep into Publishing’s Addressability and First-party Data Challenges: […]

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Viant Adds More Sellers To Its Supply-Path Optimization Program

Alyssa Boyle — Wed, 06 Sep 2023 12:00:07 +0000

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.

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Lockr Partners With Snowflake, AWS And InfoSum To Help Pubs Root Out Fake Emails

Allison Schiff — Mon, 10 Jul 2023 10:00:47 +0000

The machines are learning. They’re also generating emails. And publishers that monetize on identity could be in for a rude awakening if they don’t have an “MGE mitigation plan” in place as part of their overall email authentication strategy, said Scott Messer, a media consultant and founder of Messer Media. Yes, MGE. Add it to […]

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Increasing Value Through Interoperability And Smart Path Optimization

AdExchanger Guest Columnist — Thu, 04 May 2023 04:35:18 +0000

Improving transparency across the advertising ecosystem is an increasingly important objective for media owners and marketers. To advance toward this goal, buyers and sellers often promote supply-path optimization (SPO). SPO is a tactic that eliminates the number of “hops” between buyers and sellers within digital advertising. Sounds promising, yet without considering the whole picture, decision […]

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PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’

Allison Schiff — Thu, 27 Apr 2023 20:40:41 +0000

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a potential GDPR concern in the blink of an eye. First, in simple language: Technology developed by PubMatic and deployed on nearly 2,500 websites, including Barstool […]

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Comic: SPO-do-si-do

Nate Neal — Fri, 14 Apr 2023 04:15:58 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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SSPs Can Do Buyer Direct, Too; How Wordle Guides Became An SEO Bubble

AdExchanger — Tue, 04 Apr 2023 04:03:59 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs to establish direct connections with media companies. The marketers are interested in media, after all, […]

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Deal IDs Strengthen The Supply Chain Through Better Audience Delivery

AdExchanger Guest Columnist — Tue, 14 Mar 2023 04:35:21 +0000

Publishers have historically been viewed as a means to an end in the ad industry. But with continuous changes in privacy laws and upcoming third-party cookie deprecation, publishers have finally gained more influence over the ad industry supply chain. This is because they have something that advertisers want: a direct relationship with consumers that enables […]

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