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The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.

According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Jason Wulfsohn, cofounder and COO at AudienceX. Over the past five years at seemingly every major industry conference, P&G’s Global Marketing Officer Marc Pritchard has gone on stage and issued a […]

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. With almost a year of the pandemic under our belt (ugh), brands have figured out a way forward. In many cases, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence […]

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus […]

CBS Sports SVP and GM Jason Kint will as of May 27 serve as the new CEO of the Online Publishers Association (OPA), a non-profit trade organization representing the interests of premium online publishers like The New York Times, NBCUniversal and the Associated Press. Current OPA president Pam Horan is stepping down after 10 years. […]

Digital publisher Internet Brands has seen a revenue uptick from a new ad unit implemented across some of its sites. Since launching the so-called InFold format from ad tech provider Infolinks across its auto community and travel and leisure verticals, revenue in those verticals grew 2.5 times across Web and mobile, with CPMs increasing by more than 180%. […]