in-app ads Archives | AdExchanger

With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands

AdExchanger Guest Columnist — Thu, 25 Jan 2024 05:35:49 +0000

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]

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Why Likewise Is Focusing On Direct Deals Instead Of Programmatic

Anthony Vargas — Mon, 11 Dec 2023 14:46:01 +0000

With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to integrate open-auction infrastructure, there’s no rush to start a programmatic business. One such publisher is Likewise, which offers personalized TV, movie, book and podcast recommendations. The company launched in 2018 with backing from Bill Gates, […]

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AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

Anthony Vargas — Fri, 01 Dec 2023 05:45:09 +0000

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. But running so many real-time auctions requires an immense […]

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Facebook Doesn’t Want Your Money; The Times Backtracks On In-App Programmatic

AdExchanger — Tue, 17 Oct 2023 04:03:49 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of reports about new subscription-based, ad-free social media products. (Looking at you, Facebook.) It’s easy for these announcements to get caught up in trends like the pivot to subscriptions or revenue diversification. But it is not […]

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Meta Exec Steve Webb Moves To Unity As VP Of Revenue For Ads

Allison Schiff — Wed, 29 Jun 2022 10:00:36 +0000

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie Shumaker, who was elevated to SVP of revenue for Unity’s Create division in October. (Unity, which went public in September 2020, […]

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IAB Tech Lab Advances Open Measurement For In-App Viewability, But Buyers Lag

Allison Schiff — Tue, 17 Dec 2019 17:00:34 +0000

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies between vendors. But despite progress on the supply side, “very few DSPs are making use of OpenRTB signals for open measurement,” said Joe Ranzenbach, […]

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In-App Header Bidding Is Hot. Next Up: Facebook

Allison Schiff — Wed, 06 Jun 2018 13:00:52 +0000

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display, native and video. Facebook joins a long list of other platforms that have gotten jiggy with in-app header bidding in recent months, including Google’s AdMob, Oath, MoPub and […]

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Google’s AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding

Allison Schiff — Thu, 15 Mar 2018 14:00:15 +0000

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad network, AdMob, and replace it with a unified auction. “Think of it as [Google’s] Exchange Bidding, but for networks,” said Sissie […]

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Reddit Woos Advertisers With In-App Native Ads

Allison Schiff — Wed, 14 Mar 2018 16:00:14 +0000

Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created by […]

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AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4

Allison Schiff — Thu, 21 Dec 2017 22:52:37 +0000

AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/Opera […]

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