OPINION: Data-Driven Thinking
Messaging, Not The Metaverse, Is Meta’s Near-Term Future
As Mark Zuckerberg has said, the metaverse is still years away. So, for the near term, Meta’s opportunity is in messaging.
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More Layoffs At BuzzFeed; Can’t Spell “Bundle” Without “Bled”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its workforce, Variety reports, based on an SEC filing. The reduction will apparently help BuzzFeed “weather an economic downturn that I believe will extend well into 2023,” writes CEO Jonah Peretti in a memo. BuzzFeed’s revenue […]
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Marketers Grapple With Podcast Ad Challenges; Windows Crash Raises Eyebrows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 million deal for Megaphone. Podcast advertising is forecasted to exceed $2 billion by 2023, according to emarketer, which revised up […]