TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to emphasize its confidence in CTV ads leading to conversions.
As Mark Zuckerberg has said, the metaverse is still years away. So, for the near term, Meta’s opportunity is in messaging.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For News Google will license news content from publishers to populate its Google Assistant app and Android phones – so users can swipe from the homescreen to see news updates. The product will launch later this year with news companies from Germany, Brazil […]
Rakuten owns an assortment of consumer media properties: Viber is a WhatsApp-like chat app. Viki is similar to YouTube, only exclusively focused on Asian content with 50 million users. And Rakuten TV offers streaming TV. Until recently, each of these assets had its own sales team and unique tech setup, but that’s changing. But Rakuten […]
RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves as a technical adviser to a number of ad tech startups, including Metamarkets and nToggle, joins the company after more than seven years with Rubicon Project, most recently as CTO. At Rakuten, […]
Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions. The message is clear: Work with Jet and it’s prepared to pay you for the privilege. Affiliate bucks often go to the more established players like Amazon or eBay. But in order to incentivize publishers to send traffic its […]
While consumers typically don’t convert after their first contact with a brand, many marketers measure as if they do. But specialty retailer Cariloha, which sells bamboo-based apparel and accessories both online and in 50 stores, is taking a different approach. Rather than assigning 100% of the credit for a conversion to the last ad a […]
Marketers are known for demanding ROI and previous results before they embrace new strategies, but they’re going all-in on the assumption that mobile will be a far more prosperous channel this year than in previous holiday seasons. Industry analysts like eMarketer project a strong holiday for retailers, with mobile commerce expected to grow 32.2% over […]
Just as device manufacturers want to be Apple, ecommerce shops want to be Amazon and social networks look up to Facebook, China-based WeChat is the chat application others seek to emulate. Yes, WeChat, a free app with 600 million monthly active users (100 million fewer than Facebook Messenger), enables chatting, but it’s also a platform […]
Rakuten Marketing is gunning to be a full-funnel ad stack. Acquisition has been front and center in the Japanese ecommerce giant Rakuten’s strategy, with investments in search, affiliate, display, mobile and attribution on the marketing services side. But there are different integration requirements since some of Rakuten’s acquired assets are consumer-facing while others are not. “It’s complex […]