location data Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Tue, 23 Jan 2024 17:43:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png location data Archives | AdExchanger 32 32 With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/ https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/#respond Thu, 25 Jan 2024 05:35:49 +0000 https://www.adexchanger.com/?p=393876 Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]

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]]> https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/feed/ 0 Why The Gray Lady Misses Its Old Ads Biz; Google’s Location Data Update Changes Nothing https://www.adexchanger.com/daily-news-roundup/friday-15122023/ Fri, 15 Dec 2023 05:03:44 +0000 https://www.adexchanger.com/?p=391489 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a worthwhile Economist longread about mainstream news and The New York Times struggling to balance revenue needs with journalistic standards is an interesting nugget about the value of an ad-based business versus one that relies on […]

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]]> Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data https://www.adexchanger.com/ai/yahoos-new-dsp-feature-relies-on-a-mix-of-ai-and-first-party-data/ Tue, 05 Dec 2023 13:00:28 +0000 https://www.adexchanger.com/?p=390791 AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert. The solution relies on […]

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]]> New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023 https://www.adexchanger.com/data-driven-thinking/new-us-privacy-rules-for-sensitive-data-key-items-to-consider-for-the-rest-of-2023/ Mon, 10 Jul 2023 04:35:45 +0000 https://www.adexchanger.com/?p=379552 U.S. state privacy laws are multiplying at a dizzying rate. The Virginia Consumer Data Protection Act, which came into effect on January 1, 2023, will be followed by the Colorado Privacy Act and the Connecticut Data Privacy Act on July 1, 2023 (“VA/CO/CT Laws”), the same date that the new California Privacy Rights Act amendments […]

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]]> The FTC Refiles Its Location-Tracking Lawsuit Against Kochava https://www.adexchanger.com/privacy/the-ftc-refiles-its-location-tracking-lawsuit-against-kochava/ Thu, 08 Jun 2023 15:15:56 +0000 https://www.adexchanger.com/?p=376776 The Federal Trade Commission’s privacy complaint against Kochava rides again. The commission refiled its amended lawsuit on Monday in a federal court in Idaho, where Kochava is based. There aren’t any details available yet about how the FTC is reframing its case because the updated complaint was filed under temporary seal. The FTC took this […]

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]]> DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance https://www.adexchanger.com/digital-out-of-home/dooh-could-remain-a-small-slice-of-the-ad-market-if-it-doesnt-prioritize-performance/ Wed, 12 Apr 2023 14:15:05 +0000 https://www.adexchanger.com/?p=369896 From painted three-story murals to cheeky subway ads, out-of-home (OOH) campaigns have long resonated as a branding medium. But OOH has a long way to go to prove it can be a performance channel. During the COVID-19 pandemic, as people stopped commuting and traveling in the vicinity of OOH ads, the OOH industry saw a […]

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]]> The Big Story: Political Advertising Through The Midterm Elections https://www.adexchanger.com/the-big-story/the-big-story-political-advertising-through-the-midterm-elections/ Thu, 27 Oct 2022 16:14:41 +0000 https://www.adexchanger.com/?p=269999 Election Day is under two weeks away, which means about one-quarter of political advertising budgets have yet to be spent. But where political advertising campaigns are spending their money this year has changed. TikTok and Adobe banned political advertising, and during the last election cycle Facebook and YouTube tightened their rules to make it harder […]

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]]> The FTC Sues Kochava For ‘Selling’ Sensitive Location Data https://www.adexchanger.com/privacy/the-ftc-sues-kochava-for-selling-sensitive-location-data/ Mon, 29 Aug 2022 17:18:00 +0000 https://www.adexchanger.com/?p=251351 The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in […]

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]]> Waze On Why Location-Based Ads Don’t Have To Be Creepy https://www.adexchanger.com/platforms/waze-location-based-ads-dont-have-to-be-creepy/ Mon, 15 Aug 2022 05:00:19 +0000 https://www.adexchanger.com/?p=247868 Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe. Waze does serve ads based on real-time location, but the company refers to this as contextual because the ads are based on wherever a given device is in the moment, rather than any meaningful connections or patterns about a particular user.

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]]> Is Your Data Usable? https://www.adexchanger.com/data-driven-thinking/is-your-data-usable/ Fri, 12 Aug 2022 04:35:56 +0000 https://www.adexchanger.com/?p=213142 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Marketers today have many data sources available to them, giving them the option to tailor data sets based on their specific needs. Whether it’s for audience segmentation or business operations, it can be tempting to […]

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