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PODCAST: The Big Story

The Big Story: New Beginnings

BY Hana Yoo// August 11th, 2023

Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.
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- Alyssa Boyle
- Anthony Vargas
- Big Village
- Cadent
- doubleverify
- EMX
- featured
- Lee Equity Partners
- Lumen
- National CineMedia
- NCM
- Novacap
- Scibids
- Statista
Digital Out-Of-Home

DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance

BY Anthony Vargas// April 12th, 2023

Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.
Tagged in:
- Anna Bager
- Ari Buchalter
- COVID-19
- Debbie Benadiba
- DOOH
- featured
- Geopath
- Insider Intelligence
- Jonathan Frangakis
- location data
- magna
- MRC
- Nikki Stone
- Novus Media
- OAAA
- OOH
- OOH Media Conference
- performance marketing
- place exchange
- QR codes
- Reveal Mobile
- Standard Media Index
- Statista
- VIOOH
- Zenith