Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe. Waze does serve ads based on real-time location, but the company refers to this as contextual because the ads are based on wherever a given device is in the moment, rather than any meaningful connections or patterns about a particular user.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not […]
Waze is navigating toward programmatic. The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover ad unit available programmatically in Display & Video 360 (formerly known as DoubleClick Bid Manager). The unit shows up as a banner ad at the bottom of the screen when a driver stops their […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. The social navigation app Waze inspires great loyalty among its users. While the app may at first seem to compete with its corporate sibling Google Maps, there are big differences. “Waze is for drivers. Waze is about traffic. […]
Don’t confuse Google’s Waze with its homegrown Maps product. Waze, which Google acquired in 2013, has a much different value prop. “Waze is for drivers,” said Suzie Reider, Waze’s head of ads in North America. “Google Maps is about navigating the physical world.” Waze also has a big community that works collectively to update the […]
Mobile creative is a Catch-22. While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic banners. But banners look bad on mobile and get a bad rap for ruining the user experience. Shazam and Waze are two apps championing beautiful mobile creative, but they can do so by relying […]
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze, the geography-based navigation application, for approximately $1 billion and Foursquare is exploring an IPO. Panelists Matt Turck, managing director of First Mark Capital, and Ben Siscovick, a former partner of […]
