mobile marketing Archives | AdExchanger

With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands

AdExchanger Guest Columnist — Thu, 25 Jan 2024 05:35:49 +0000

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]

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Can Podcast Advertising Find Second Gear?; No Escaping The Bundle

AdExchanger — Thu, 04 Jan 2024 05:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]

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Leanplum Picks Up $47 Million In Series D With An Eye On AI

Allison Schiff — Wed, 08 Nov 2017 12:35:19 +0000

Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday. The round was led by Norwest Venture Partners with pinch-hitting from existing investors, including Canaan Partners, Kleiner Perkins Caufield & Byers and Shasta Ventures, and brings the company’s total funding to just over $93 million since […]

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Podcast: mParticle Vs. Mobile Data Fragmentation

Zach Rodgers — Thu, 16 Feb 2017 22:07:55 +0000

Welcome to episode No. 14 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the latest episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a three-year-old startup that consolidates data feeds in the fragmented app ecosystem. He describes it as an “API of APIs.” That vision can […]

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Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales

Kelly Liyakasa — Fri, 20 Feb 2015 20:08:25 +0000

Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related mobile ad product called WalletAds on Friday in anticipation of that shift. WalletAds lets consumers download branded content, offers or coupons to Apple Passbook or Google Wallet directly from a banner ad. […]

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Twitter Acquires Indian ‘Dropped-Call’ Marketing Platform ZipDial

Kelly Liyakasa — Tue, 20 Jan 2015 15:48:36 +0000

Twitter has acquired Indian startup ZipDial, a company that has capitalized on the opportunity to provide consumers in emerging markets a way to connect with friends, family or, in this case, brands, without incurring large call charges. TechCrunch first reported the deal, and estimated it to be in the $30 million-$40 million range. For Twitter, which has […]

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Smartphone Penetration In Asia To Reach Mass Market In 2015

Kimberly Maul — Mon, 01 Dec 2014 05:04:58 +0000

Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be […]

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Forrester: 39% Of Marketers Don’t Track Mobile Users Cross-Channel

Kelly Liyakasa — Wed, 11 Sep 2013 18:14:23 +0000

Despite the recent flurry of mobile acquisitions, marketers are still somewhat in the dark when it comes to defining objectives for their mobile campaigns and deploying analytics tools to help them measure cross-channel reach, one study suggests. In a survey of agencies, vendors and 228 marketing professionals, the study by Forrester Research determined that 37% […]

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Quote: Mobile Agency Fetch Sees RTB Adoption

Judith Aquino — Fri, 10 May 2013 12:44:14 +0000

“Real-time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact it should make them less under-sold. We’re now seeing a change in the supply side where they’re enabling more and more of their inventory to be […]

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Fiksu Leveraging The Algo For Mobile Marketing And Downloadable Apps Says CEO Adler

AdExchanger — Wed, 15 Feb 2012 05:09:36 +0000

Micah Adler is CEO of Fiksu, a mobile marketing technology company. Click below or scroll for more: The History The Problem Being Solved Fiksu’s Platform Mobile Display Trends Demand-Side Platform in Mobile Milestones Ahead AdExchanger: How did Fiksu get its start? MA: Going back about six and a half years now, I was a full‑time […]

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