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MMP

AdExplainer

AdExplainer: What Are Mobile Postbacks, And How Are They Used?

BY Anthony Vargas// August 21st, 2023

To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
Tagged in:
- adjust
- apple
- Apple ATT
- Apple SKAdNetwork
- AppLovin
- AppsFlyer
- CRM
- device ID
- featured
- google
- Google Chrome
- google privacy sandbox
- inmobi
- iOS
- IP address
- ironSource
- Katie Madding
- Levi Matkins
- LifeStreet
- lookalike modeling
- MMP
- mobile attribution
- postbacks
- retargeting
- SAN
- Sara Camden
- SDK
- SKAN4
- Yevgeny Peres
Mobile

Branch Just Bought A First-Party Data Platform For App Developers

BY Allison Schiff// August 31st, 2022

Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place.
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