NFC Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Tue, 23 Jan 2024 17:43:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png NFC Archives | AdExchanger 32 32 With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/ https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/#respond Thu, 25 Jan 2024 05:35:49 +0000 https://www.adexchanger.com/?p=393876 Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]

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]]> https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/feed/ 0 Thank You, Digital Markets Act!; Google Needs To Reenergize The Sandbox https://www.adexchanger.com/ad-exchange-news/wednesday-13122022/ Wed, 14 Dec 2022 05:03:46 +0000 https://www.adexchanger.com/?p=329830 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and iPads, Bloomberg reports.  But this is not a change of heart on Apple’s part. Apple is simply following the law. A new rule in the […]

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]]> Why Apple Pay Could Be An Advertiser’s BFF https://www.adexchanger.com/mobile/why-apple-pay-could-be-an-advertisers-bff/ Tue, 09 Sep 2014 21:20:46 +0000 http://www.adexchanger-local.com/?p=96058 Apple’s first contribution to the wearables market may not be about advertising today or ever – but it could be a step on the way to closing the online/offline gap. The Apple Watch, which fans had previously been referring to as the iWatch, was unveiled to the world Tuesday at Apple’s product launch in Cupertino, […]

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