placeiq Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Tue, 23 Jan 2024 17:43:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png placeiq Archives | AdExchanger 32 32 With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/ https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/#respond Thu, 25 Jan 2024 05:35:49 +0000 https://www.adexchanger.com/?p=393876 Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]

The post With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands appeared first on AdExchanger.

]]> https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/feed/ 0 Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg https://www.adexchanger.com/adexchanger-talks/rolling-up-a-marketing-cloud-with-zeta-global-ceo-david-steinberg/ Fri, 20 Nov 2020 17:22:31 +0000 https://www.adexchanger.com/?p=145831 Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins […]

The post Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg appeared first on AdExchanger.

]]> PlaceIQ Acquires Freckle IoT In Latest Example Of Location Data Market Consolidation https://www.adexchanger.com/mobile/placeiq-acquires-freckle-iot-in-latest-example-of-location-data-market-consolidation/ Tue, 07 Apr 2020 19:05:30 +0000 https://www.adexchanger.com/?p=132118 On Tuesday, PlaceIQ announced its acquisition of Toronto-based location data and measurement company Freckle IoT. Terms were not disclosed. Foot traffic may be way down during the pandemic, but consolidation in the location data space is heating up. The day before, Foursquare revealed merger plans with location data provider Factual less than a year after […]

The post PlaceIQ Acquires Freckle IoT In Latest Example Of Location Data Market Consolidation appeared first on AdExchanger.

]]> Comscore Continues To Struggle; PlaceIQ Snags Experian Investment https://www.adexchanger.com/ad-exchange-news/wednesday-28082019/ Wed, 28 Aug 2019 04:03:09 +0000 https://adexchanger.com/?p=125190 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A ’score To Settle Comscore has gone from arguably the best-positioned company to solve television’s cross-channel measurement problem to being mired in executive overhauls and new product builds beleaguered with setbacks. Things looked bright in April 2018, though, when Comscore brought on former 360i […]

The post Comscore Continues To Struggle; PlaceIQ Snags Experian Investment appeared first on AdExchanger.

]]> Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media https://www.adexchanger.com/online-advertising/zeta-takes-over-placeiqs-advertising-business-and-marches-into-media/ Thu, 11 Jul 2019 14:15:00 +0000 https://adexchanger.com/?p=124458 Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take over PlaceIQ’s managed media business, including more than 20 employees. Zeta has its roots in CRM, but has taken big strides into media buying this year, taking over Visto’s managed […]

The post Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media appeared first on AdExchanger.

]]> Alphonso And PlaceIQ Partner Up To Layer Location Data Into TV Measurement https://www.adexchanger.com/tv-2/alphonso-and-placeiq-partner-up-to-layer-location-data-into-tv-measurement/ Tue, 07 May 2019 14:30:33 +0000 https://adexchanger.com/?p=123477 Stop me if you’ve heard this one: A man walks into a bar after seeing a TV ad … but there’s no way for the advertiser to prove it ever happened. On Tuesday, TV data company Alphonso inked a partnership with PlaceIQ to use the latter’s location data as a bridge between sitting on the […]

The post Alphonso And PlaceIQ Partner Up To Layer Location Data Into TV Measurement appeared first on AdExchanger.

]]> QuickChek Sets Great Store On Location Data https://www.adexchanger.com/mobile/quickchek-sets-great-store-location-data/ Thu, 03 Nov 2016 13:00:39 +0000 https://adexchanger.com/?p=109831 Convenience store chain QuickChek is placing location at the center of its digital strategy. It wants to prove that digital spend leads to foot traffic, said Eric Rush, digital marketing manager at QuickChek, which operates 140 retail locations across New Jersey and New York state. QuickChek only started to seriously invest in digital channels roughly […]

The post QuickChek Sets Great Store On Location Data appeared first on AdExchanger.

]]> PlaceIQ Snags Alibaba As Customer And Investor https://www.adexchanger.com/online-advertising/placeiq-snags-alibaba-customer-investor/ Thu, 13 Oct 2016 13:30:28 +0000 https://adexchanger.com/?p=109458 Chinese ecommerce giant Alibaba wants to use location data to improve how it sells products. It didn’t want to build the tech itself, so Alibaba hired PlaceIQ to make sense of its massive reams of customer data. That’s not all. Alibaba also invested an undisclosed amount in the $25 million Series D round PlaceIQ closed […]

The post PlaceIQ Snags Alibaba As Customer And Investor appeared first on AdExchanger.

]]> Location Plus Transaction = Priceless. MasterCard Hooks Up With PlaceIQ For Location-Based Insights https://www.adexchanger.com/data-exchanges/location-plus-transaction-priceless-mastercard-hooks-placeiq-location-based-insights/ https://www.adexchanger.com/data-exchanges/location-plus-transaction-priceless-mastercard-hooks-placeiq-location-based-insights/#comments Wed, 03 Aug 2016 13:30:45 +0000 https://adexchanger.com/?p=108424 MasterCard is partnering with location data company PlaceIQ to help retailers and merchants connect what people buy to where people go. The relationship, unveiled Wednesday, “paints a much richer picture than location or transaction insights can provide by themselves,” said Shubhra Srivastava, VP of media solutions at MasterCard. “Location data complements transaction-based insights and provides […]

The post Location Plus Transaction = Priceless. MasterCard Hooks Up With PlaceIQ For Location-Based Insights appeared first on AdExchanger.

]]> https://www.adexchanger.com/data-exchanges/location-plus-transaction-priceless-mastercard-hooks-placeiq-location-based-insights/feed/ 1 Why Brick-And-Mortar Stores Are The Next Big Attribution Hurdle https://www.adexchanger.com/mobile/why-brick-and-mortar-stores-are-the-next-big-attribution-hurdle/ Tue, 01 Mar 2016 18:51:19 +0000 https://adexchanger.com/?p=105875 Call it the holistic grail: the ability to connect advertising, ecommerce activity and in-store buying with a single measurement. No one’s filled that gap yet, but a bunch of companies are taking incremental steps. Earlier this month the location analytics shop Placed added a product for attributing in-store lift to its suite. Then last week […]

The post Why Brick-And-Mortar Stores Are The Next Big Attribution Hurdle appeared first on AdExchanger.

]]>