On Tuesday, PlaceIQ announced its acquisition of Toronto-based location data and measurement company Freckle IoT. Terms were not disclosed. Foot traffic may be way down during the pandemic, but consolidation in the location data space is heating up. The day before, Foursquare revealed merger plans with location data provider Factual less than a year after […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder and CEO at Freckle IoT. In today’s unpredictable environment, the unconscious belief that the current state’s pace of change will reflect the future state is now more […]
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices.” The Toronto-based firm’s goal is to build a platform capable of talking to […]
