Tappa Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Tue, 23 Jan 2024 17:43:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Tappa Archives | AdExchanger 32 32 With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/ https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/#respond Thu, 25 Jan 2024 05:35:49 +0000 https://www.adexchanger.com/?p=393876 Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]

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]]> https://www.adexchanger.com/data-driven-thinking/with-privacy-top-of-mind-the-future-of-targeting-could-be-in-mobiles-hands/feed/ 0 Messaging, Not The Metaverse, Is Meta’s Near-Term Future https://www.adexchanger.com/data-driven-thinking/messaging-not-the-metaverse-is-metas-near-term-future/ Thu, 23 Mar 2023 04:35:01 +0000 https://www.adexchanger.com/?p=368303 I spent time this past weekend playing games with my kids using the Meta Quest VR headsets. I look forward to the day when their cousins across the country get older and join us so that we can play immersive games together. It will be an excellent way to build relationships with family members that […]

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