Brave Archives | AdExchanger

The CMA Has Its Say; The IAB Probes The Privacy Sandbox, Too

AdExchanger — Thu, 01 Feb 2024 05:03:54 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Checks In The CMA, the British antitrust regulator, released the latest update on its evaluation of Google’s third-party cookie deprecation plans laid out in the Chrome Privacy Sandbox. This is a situation that comes with the caveat that anything can change […]

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Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade.

AdExchanger Content Studio — Wed, 24 Jan 2024 15:00:34 +0000

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. Now, as Google finally begins acting on those plans, the death of the third-party cookie is looking a lot more like opportunity than […]

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Brave Software Prepares For Its Next Challenge: Advertising

James Hercher — Wed, 12 Apr 2023 14:02:12 +0000

Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option. The idea of contesting the Google and Chrome power-combo is daunting. The two would-be contenders, Apple and Safari or Microsoft’s Edge and Bing, each have a market cap of more than $2 trillion. […]

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Start Your Search Engines; Truth In Badvertising

AdExchanger — Tue, 31 Jan 2023 05:03:43 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]

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What Olive Oil, Emojis And The Brave Browser Have In Common

Allison Schiff — Tue, 27 Sep 2022 10:45:48 +0000

Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary. You can’t just say your product is better than the competition without proof. Or claim to offer “no hidden fees!” when the fine print at the bottom of your ad tells a different story. […]

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Can These Search Engines Do The Impossible – Peel Market Share From Google?

James Hercher — Wed, 04 Aug 2021 19:02:49 +0000

After more than a decade of relative stasis in the search engine market – which is to say, Google cementing its dominance at every step – is there an opportunity for Google alternatives to gain share? Some big-name players in the space think so. In June, there was the public launch of Neeva, an ad-free […]

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Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement

Allison Schiff — Fri, 07 Aug 2020 19:41:08 +0000

Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based […]

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Google Is Accused Of Leaking Data Through A GDPR Workaround – But What’s Really Going On Here?

AdExchanger — Fri, 06 Sep 2019 04:35:56 +0000

By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s […]

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Brave Launches Ad And Rewards Platform, Pitting The Browser Against Ad Tech

James Hercher — Wed, 24 Apr 2019 17:10:37 +0000

Brave, a privacy-centric web browser, launched its advertising and user rewards platform on Wednesday. The Brave browser debuted three years ago and now has more than 9 million users. Its co-founder and CEO Brendan Eich created JavaScript and co-founded Mozilla, which operates the Firefox browser. The new Brave ads are more like browser notifications than […]

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