Luke Mulks Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Wed, 24 Jan 2024 15:27:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Luke Mulks Archives | AdExchanger 32 32 Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade. https://www.adexchanger.com/content-studio/cookies-will-finally-die-in-2024-heres-why-advertisers-should-celebrate-the-upgrade/ https://www.adexchanger.com/content-studio/cookies-will-finally-die-in-2024-heres-why-advertisers-should-celebrate-the-upgrade/#respond Wed, 24 Jan 2024 15:00:34 +0000 https://www.adexchanger.com/?p=393917 When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. Now, as Google finally begins acting on those plans, the death of the third-party cookie is looking a lot more like opportunity than […]

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