ACR Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 18 Jan 2024 21:00:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png ACR Archives | AdExchanger 32 32 Target One Audience, Measure Another: The Definition Of TV-Buying Insanity https://www.adexchanger.com/on-tv-and-video/target-one-audience-measure-another-the-definition-of-tv-buying-insanity/ Mon, 22 Jan 2024 05:35:56 +0000 https://www.adexchanger.com/?p=393519 Imagine this: It’s league night, and the top bowler wins a $1 million check.  You bowl a great game, including a turkey! Based on your final score, you excitedly walk to the podium, already mentally spending your winnings. To your surprise, the judge says, “We’re actually judging this contest by the ball’s optimal position when […]

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]]> AdExchanger’s Top 3 CTV Stories Of 2023 https://www.adexchanger.com/ctv-roundup/adexchangers-top-3-ctv-stories-of-2023/ Fri, 05 Jan 2024 05:40:34 +0000 https://www.adexchanger.com/?p=392298 CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

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]]> Signal Loss Is Muddying TV Measurement – But Identity Data Can Help https://www.adexchanger.com/tv/signal-loss-is-muddying-tv-measurement-but-identity-data-can-help/ Mon, 11 Dec 2023 13:25:12 +0000 https://www.adexchanger.com/?p=391179 TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

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]]> Where Do Panels Belong In TV Measurement? https://www.adexchanger.com/ctv-roundup/where-do-panels-belong-in-tv-measurement/ Fri, 13 Oct 2023 05:00:17 +0000 https://www.adexchanger.com/?p=386949 The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no consensus about how to actually build or use them.

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]]> Nielsen Will (Finally) Add Big Data To Its National TV Currency https://www.adexchanger.com/ctv-roundup/nielsen-will-finally-add-big-data-to-its-national-tv-currency/ Fri, 25 Aug 2023 04:45:31 +0000 https://www.adexchanger.com/?p=383182 Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means for advertisers.

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]]> Why This Year’s NewFronts Centered On Automatic Content Recognition https://www.adexchanger.com/data-exchanges/why-this-years-newfronts-centered-on-automatic-content-recognition/ Fri, 12 May 2023 09:00:46 +0000 https://www.adexchanger.com/?p=372915 Smart TV manufacturers held NewFronts presentations where they bragged about their ACR data, which the industry has been putting on a pedestal.

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]]> Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain https://www.adexchanger.com/on-tv-and-video/nielsens-accreditation-reinstated-but-measurement-challenges-remain/ Thu, 20 Apr 2023 04:35:12 +0000 https://www.adexchanger.com/?p=370506 In September 2021, the media industry received a wake-up call when the MRC suspended Nielsen’s accreditation for its national and local TV ratings services. This suspension came after it was revealed that Nielsen was undercounting TV viewership, raising questions about the accuracy and reliability of its data, its ability to measure TV viewership and the […]

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]]> Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV https://www.adexchanger.com/ad-exchange-news/magnite-cuts-out-dsps-with-direct-buy-video-platform-for-ctv/ Mon, 17 Apr 2023 04:05:23 +0000 https://www.adexchanger.com/?p=370182 Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to). ClearLine will allow agencies to buy video inventory directly from Magnite. GroupM, Camelot, and MiQ are the launch partners. “There was a market ask” from buyers for a video-specific […]

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]]> PadSquad Acquires Content Recognition Tech To Break Into CTV https://www.adexchanger.com/digital-tv/padsquad-acquires-content-recognition-tech-to-break-into-ctv/ Thu, 06 Apr 2023 13:00:30 +0000 https://www.adexchanger.com/?p=369480 Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into connected TV.

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]]> Nielsen Asserts Its Place In The TV Currency Crowd https://www.adexchanger.com/digital-tv/nielsen-asserts-its-place-in-the-tv-currency-crowd/ Tue, 21 Mar 2023 12:00:59 +0000 https://www.adexchanger.com/?p=368043 This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR).

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