Where Do Panels Belong In TV Measurement?
The TV industry still can’t agree on the point of panels. They’re a necessary resource for measurement, but there’s no consensus about how to actually build or use them.
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The TV Industry Wants Accreditation. But Does It Want The MRC?
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary.
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The Marketer’s Guide To IP Addresses In Connected TV
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.
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OPINION: On TV & VideoLinear And CTV Each Have Their Own Measurement Problems – And The Solution Is A Fusion
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn’t caught up. But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. That’s why TV measurement needs to be a fusion solution, says Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM).
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How Interoperability Can Help Solve CTV Measurement Feuds
The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for campaign measurement is making it a rocky road. Several executives at AdMonsters’ Ops conference in New York City discussed how interoperability between TV publishers can help solve for some of the standstills stemming from the lack of consensus.
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Yahoo Launches ID-Free Targeting; Roku May Get Into TV Manufacturing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There? Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says […]
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OPINION: On TV & VideoThe Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed that consumers care more about what […]