Nielsen Will (Finally) Add Big Data To Its National TV Currency
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a […]