Smart TV manufacturers held NewFronts presentations where they bragged about their automatic content recognition (ACR) data, which the industry has been putting on a pedestal because it can add a level of consistency to TV measurement.
Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and declared its disapproval of the joint industry committee’s new video currency standards, which favor big data over panels.
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.
