James covers the intersection of commerce, media and advertising technology.
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.
There are myriad reasons behind any business failure. But the failure of so many DTC brands raises the uncomfortable question: Were we wrong about the value of first-party data?
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.
In a blog post on Wednesday, Google’s senior director of product management, Victor Wong, defended the Privacy Sandbox APIs and laid out in very direct terms the flaws Google sees in common criticisms of its sandbox proposals.
One retail search startup, Symbiosys, which launched last year, is trying to clean up the clutter with an idea it calls collaborative bidding
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.