The Reality Of Advertising In Virtual Worlds
Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?
AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.
Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.
CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.
The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad innovation at SiriusXM-owned SXM Media.
It’s happening, folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.
When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement).
Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo.
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so advertisers miss out on audience buying opportunities, says TelevisaUnivision’s Dan Aversano. To bridge that gap, media companies must be more comfortable with privacy-safe data sharing.