Why Does Nielsen Keep Suing Its Competition?

This complaint against VideoAmp is the ninth patent infringement lawsuit Nielsen has brought against rival companies in just three years. Which begs the question: Who will be next on Nielsen’s hit list?

Must Read

Comic: Welcome Aboard

Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.

How Bayer Is Using Creative Analytics To Cure Its Data Divide

Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.

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First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.

As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals

Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.

an almost handshake

LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

Comic: Stop Setting Money On Fire

ASICS Shows How Ad Experimentation Is Like Running A Marathon

ASICS is testing data clean rooms and other cloud-based advertising solutions. It shows why vendor and channel tests are important, but not for the faint of heart.


AdExchanger Talks

Inside Ally Financial’s Big Bet On Generative AI

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

The Big Story

The Big Story: The Stages Of Cookie Grief

After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC’s first-ever AI tech summit.